Your skin comes first
We make skincare for the face you already have. When skin looks healthy and rested on its own, makeup becomes a choice, not a requirement.
Ruwayda means gentle
Ruwayda is an Arabic name meaning gentle, soft and unhurried. We chose it because caring for your skin should feel that way. Good skin rarely comes from doing more. It comes from a few well-made products, used with care, every day.
Confidence that starts with your own skin.
Made for the women who carry their beauty quietly.
Why we exist
Beauty that starts with how you feel in your own skin
Too often, beauty is measured by how much you put on. We believe it should start with how you feel in your own skin.
ruwayda.co is made for the women who carry their beauty quietly. Our formulas care for the skin itself, so it looks smooth, hydrated and rested on its own, and makeup becomes something you choose rather than something you need.
We began with five peptide formulas, because peptides are among the best-studied ingredients for skin that looks smoother and firmer. The range has grown around them into a complete routine of cleansers, serums, creams, oils, masks and mists.
What we believe
Three principles behind every formula we make.
Ingredients you can read
Every formula lists its full ingredients in order, with any ethanol or animal-derived ingredient named, so you can choose with confidence.
Made in Australia
Formulated and filled in Australia in small batches, with Australian botanicals such as Kakadu plum and finger lime.
From formula to your shelf
How a ruwayda.co product is made, labelled and sent to you.
01
Formulated
Each formula starts with familiar, well-understood ingredients at considered levels.
02
Made in small batches
Mixed and filled in Australia, so every batch is fresh.
03
Clearly labelled
Every ingredient listed in order. We describe how skin looks and feels, and never retouch photos to sell a result.
04
Packed with care
Protective packaging, packed and dispatched within two business days.
Start with five formulas
Our launch range: peptide serums and creams designed to work together, morning and evening.